Founder
Muscle Meat
The Dutch high-protein food company he started in 2013 to solve his own problem: eating seven meals a day without living in the kitchen.
Founder story
Built from his own diet
Five years into training, the eating had become the hardest part. Seven meals a day meant hours of cooking, and the people around him in the gym had the same problem.
In March 2013 he founded Muscle Meat with his brother Rein and his sister-in-law Yvette. The rule has not changed since: the company only sells what Olivier develops and eats himself.
The business is run from Ankeveen, just outside Hilversum, where the team packs orders and runs its own kitchen and gym. When Olivier is filming, Rein and Yvette carry more of the load and he works between scenes on his laptop.
“Mijn bedrijf blijft op nummer één en acteren op twee.”
- Founded in March
- 2013
- Supermarkets and gyms in the Netherlands and Belgium stocking the meals
- ≈ 700
- Turnover in 2022, as reported by the company
- €8M
What it makes
The range
High Protein Meals
Frozen ready meals in two lines: bulk meals of around 550 kcal with 40 to 50 grams of protein, and cutting meals of around 350 kcal with 30 to 40 grams.
One-minute meal prep
Pre-cooked components to build your own plate: meat and chicken, fish, potatoes, rice and pasta, vegetables, liquid egg white, sauces and snacks.
Dutch Giant Nutrition
His own supplement line: clear whey, protein powders, pre-workout, EAAs, omega-3, a sport multivitamin and a 35% protein beef bar.
Dutch Giant Beef Jerky
50-gram packs in five flavours. Athlete: Original and Peppered. Fit: Tandoori, Thai and Teriyaki.
Where to buy
Online at musclemeat.nl, with next-evening delivery in the Netherlands, and in supermarkets including Jumbo.
He also started Tall Origin, a clothing label for tall men. He has since stopped it to focus on Muscle Meat and acting.