For brands and sponsors
Brands
4.3 million followers across five platforms, 179 million views on YouTube, and national campaigns for Ziggo and Fairtrade.
Audience
Reach by platform
Figures as of 22 October 2026. Instagram is a third-party estimate; the others are read from each public profile.
What he offers
Ways to work together
01
Campaigns and commercials
On-camera talent for TV, online and outdoor, as the Ziggo gladiator or the giant in Fairtrade’s boxing ring.
02
Character activations
Becoming your character for a launch: Ubisoft’s Viking, PlayStation’s Kratos, Xbox’s DOOM Slayer.
03
Content on his channels
Integrations on YouTube, Instagram, TikTok and Facebook, as for Surfshark, MyHeritage and Speediance.
04
Events and appearances
Premieres, launches, conventions and trade fairs, from FIBO in Cologne to Comic Con.
05
Product partnerships
A founder who has built a food and supplement business since 2013 and only puts his name on what he uses himself.
Download media kit
Track record
Past campaigns
Commercials
2025
Ziggo · Wifi Garantie
National TV and online campaign. He plays the gladiator whose arena fight freezes when the wifi drops. Creative by Ogilvy Amsterdam, produced by Holy Fools.
2020
Fairtrade Nederland · “Geef ’m van katoen”
Online awareness campaign for Fairtrade cotton. He plays the giant fashion industry in a boxing match against a cotton farmer. Idea by Dawn Amsterdam, directed by Tweedrie.
2018
RoadGuard · “Sta niet stil bij pech”
Two spots for the roadside-assistance service. He plays Røtgart, a giant Viking set on conquering Dutch roads.
Brand collaborations
- Xbox & Bethesda
DOOM: The Dark Ages launch content2025 - Life Fitness · Hammer Strength
Equipment partner for his gym build and video series2024–25 - MSI & Lucasfilm Games
Indiana Jones and the Great Circle, convention vlog2024 - PlayStation Benelux
Kratos at the God of War Ragnarök launch in Belgium2022 - Ubisoft
Assassin’s Creed Valhalla: “Biggest Viking Alive”2020 - XXL Nutrition · Erko Jun
Athlete at the FIBO fitness fair, Cologne2017
Channel partners, 2024–2026
Speediance · Surfshark · MyHeritage · Grammarly · BetterHelp · MacroFactor · Ekris BMW Utrecht
Through Muscle Meat
- Jumbo
Muscle Meat ready meals in Jumbo supermarkets2023–
Partnership enquiry
Work with Olivier
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